Tuesday, March 29, 2011

The Business of a SAHP

I was excited to read the headline of Sarah E. Needleman's blog yesterday on The Wall Street Journal Online: "Can Home-Based Entrepreneurs Be Stay-at-Home Parents, Too?" Like all creative types, I have myriad business ideas percolating on a daily basis and wonder how ambitious one can be as a SAHP (stay-at-home parent.) I know people, mostly moms, who work from home in varying degrees, but have at least part-time childcare. I have nobody to help me during the day and I do some freelance work from home. Right now I am stealing the time I should be spending writing a column on stock splits and cobbling a pitch about green energy. Michael Alexander has gone down for a nap and could wake in 20 minutes so I need to act fast on the keyboard. Yesterday he didn't nap at all and woke several times throughout the night, so I am taking this precious time to write while I can, sleep deprived and all. I haven't posted to Nommersland in so long I nearly abandoned it over guilt. But reading this WSJ post irked me enough to overcome any self-reproach.

Needless to say, I was needled by Needleman's post. "Christine Perkett, a mother of two, is usually home before and after her kids go to school. But she’s not your typical stay-at-home mom," writes Needleman. OK, I'm intrigued, even if I can't yet relate to a mom with school-aged kids. I'm also confused, wondering how a SAHP can sometimes not be home and still actively parenting. "Ms. Perkett, 40 years old, runs PerkettPR, a public-relations firm, out of her family’s Marshfield, Mass., home. When she started the company, she hired a nanny to take care of the kids while she’s on the clock. 'I needed a solution to dig into my work without feeling guilty,' she says, adding that she also requires her 20 employees, who also work from their homes, to make comparable arrangements if they have young kids." OK, I am pissed off! Perkett is NOT a a SAHP! She is using her likely sprawling South Shore home (judging from the photo of her kitchen) as an office. Perkett doesn't want to feel guilty? Hope she is paying her 20 employees enough to really offset the cost of providing all those nannies with a living wage.

Needleman reveals that "Ms. Perkett says parenting and working from home don’t mix. 'People think they’ll stick (their kids) in front of the TV,' she says, but adds that the move isn’t practical or fair. 'It’s nearly impossible to work productively and watch your children at the same time. And it’s not good for the child because they’re vying for your attention and they can’t get it.'" Now I'm fuming. Perkett assumes all SAHPs who do "outside" work are sticking their kids in front of a TV? I am typing on the MacBook Pro we bought to replace the one Michael Alexander knocked off my leg while I was writing a personal finance column when he was just a few weeks old. Sure, that "move" wasn't "practical or fair," especially in terms of the cost of replacing a laptop, but I wasn't neglecting my son while working.

As someone who contemplates the possibility of really becoming a SAHP entrepreneur (sans full-time childcare like Perkett), I'd like a breakdown of the startup costs and where she got the capital to pay 20 people's salaries. Launching a business like Perkett's isn't a reality for most people.

I am not out to vilify Perkett or any other entrepreneur or business owner. But I am calling out Needleman for classifying Perkett as a SAHP. Perkett gets props for her
savvy by saving on overhead and office costs by running her business from home. The blog post, which features a photo of the PR maven with her elementary school aged son and nanny, is raising kid(s) who spend most of the day in school, according to the lede. I know Needleman is banging out a couple of grafs on the quick just to fill a page, but by serving us just this little slice of Perkett's life, she dis-serving SAHPs like me who grapple with the guilt of "not working" by identifying Perkett as a SAHP.

Needleman also mentions "Jason King, also a home-based entrepreneur, (who) says his wife is a stay-at-home mom and takes care of their two kids during the workday. Still, he says he wouldn’t get much work done if he didn’t have a solid door blocking his basement office from the rest of his Odenton, Md., home." A solid door? I guess that means a hollow one wouldn't work. The founder and CEO of Accella LLC, a website and mobile-application developer, tells Needleman that “Being able to create some type of separation and a way for the kids to know their boundaries is important," and that without the door, his kids “would feel the freedom to come and go as they please,” adding that they’d also be a distraction if the door was made of clear glass. "They’d always be sitting outside looking in.” I guess you need to have a basement and live in suburbia where you can create a fortress from your offspring in order to build a business from home.

Needleman who signs off by asking "Readers, if you run your business from a home office and have kids, is a nanny or daycare necessary?" raises an important question with her lede, but falls short by giving us two examples of people who work from home but are anything but SAHPs. Instead of asking her readers if this is possible, perhaps she could have sought out someone who has actually tried to be a SAHP with a career or business venture. Instead, Needleman has simply produced another self-promoting link for Perkett's "In The News" section of her website. I'm not begrudging Perkett for her headline-hoarding, but I do knock Needleman for false advertising.

Wednesday, March 2, 2011

Grimm Reality

Over the last month I've discovered a whole new world of storytimes. There's yoga storytime and library storytime followed by playtime. There's something to do nearly every day without even boarding a bus. These free activities have had a tremendous impact on Michael Alexander, who is interacting with his peers and toddlers, mostly toddlers. I hate to miss one, as we are right now while Michael Alexander takes a rare nap that's allowing me to bang out by personal finance column and cobble something here. Most infants and toddlers that attend these mixed playgroups are accompanied by nannies. In the East Village there are more moms and dads than there are in the West Village, where nannies replace parents. But there are still more nannies in general, often nannies that accompany the moms. I had hoped these sessions would both boost Michael Alexander's social development and help me meet other moms (or dads) who've opted (or been forced by unemployment) to stay at home and raise their babies. It's certainly helped him grow, as he interacts well with the others, save for his not-so-uncommon fascination with hair-pulling. We even had a playdate with one his fellow baby yogis yesterday. I've met some moms, to mixed results in boosting my mommy confidence, profile and general understanding of mommyhood in the city.

The nice thing about Manhattan (and I'm sure some neighborhoods in Brooklyn) is that it's the anti-suburbia when it comes to mommyhood. Storytime reflects our unique lifestyle, as books and songs about transportation are edited to elevate the MetroCard and reduce the car's status to a vacation rental. Our offspring are cosmopolitan creatures born into a culturally rich landscape that will nurture their aesthetic tastes and a diverse streetscape that will spur a savvy that suburban sprawl can't cultivate. City kids talk about painting and sculpture and theater and opera and open mikes and know not to run into traffic or step too close to the platform. While I wish we lived within walking (or driving, if we had a car) distance to a great shoreline so my son and I could swim and sun, I believe raising a child here is superior to subjecting him to a closed community, even if he'd have a big lawn. Really, he's got his choice of the biggest lawns, from Central Park to Union Square to Tompkins Square to Madison Square. (The last three within quick walking distance.)

As I wonder how these early influences will shape my son's development and future, I'm also trying to figure where I fit in this new and evolving role as mommy. In her new book, Kids or No Kids, Zoe Slater considers interviews she conducted with women across the world. "In today's society, women often choose to have children later in life. New value systems mean that we are pickier about picking a partner, and embrace the lifestyles enabled by financial factors and modern living arrangements. The common denominator for all of us, is to one day confront the question of motherhood. Regardless of age or location, motherhood is like a sisterhood that bonds us," Slater writes. Manhattan is clearly representative of "today's society" in terms of waiting to have kids. A little over a week away from feting my 40th, I'm one of the "young" moms in these storytime groups. Sure some of my fellow moms, I learned just this week, are raising a baby with their *new* partner or spouse nearly two decades after raising their first with their ex. Still, we're all facing the same challenges of a digital parenting age where our babies are born masters at navigating our iPhone touch screens.

What Slater fails to address is how these demographic differences are truly divisive. Sure I can relate to suburban moms on many matters from sleepless nights to teething pains, but the challenges of being a mother in Manhattan are unique and can be more isolating than a house tucked away on a quiet cul-de-sac. In most suburban, country or low-income communities, moms are generally in the same socioeconomic situation, save for a few hundred grand in mounting debt for many of the suburbanites *living* well beyond their means. Manhattan is a mix of struggling artist moms and dads who tuck their toddlers into a nook in a one-room walkup -- to those who spa and shop and socialize while nannies tote their toddlers to the same free storytimes -- to everyone in between. It's tough being trapped in the middle (is that how we define class in this city?) where your sensibilities, academic and artistic achievements, professional prowess (even when it's on hold) and choice to mommy (in varying degrees) bridge the real estate and childcare gaps. Motherhood is no more a sisterhood than a shared career goal or haircolor. In fact, motherhood is the source of the same -- or more severe -- competitive strife that pits women against other women in the workplace or the salon. And in this city, it's a struggle on steroids as the haves are so preoccupied with the have-mores that we often forget the have-nots.

As I try to do best by my son, I strive to put my plight into perspective. I can't shake brownstone envy, especially when I take Michael Alexander to his pediatrician's office on a picturesque Village block where a nice family home (a renovated late 1800's townhouse) just sold for $12 million. Mike and I want more than anything (other than to have a healthy, happy son and a blissful marriage) to be famous novelists or magazine editors. Famous authors with a Village townhouse, of course. Meantime, I'll try to not complain about my life as one of the haves, even by a New York perspective. I hate when I compare myself with the have-mores, especially when I'm confident they're not nearly as content as I when it comes to my son, my husband, my family and my appreciation of this city's myriad perks, many cheap or free. I'm comforted by conversations with like-minded moms, who agree that the backdrop of storytime -- the tales of babies sleeping through the night and sleeping in until mommy-only yoga -- are clearly a Grimm reality.